Pearl River Mart employees at Lunar New Year 2023 celebration in Chelsea Market

Lunar New Year 2023 in Review: Life-Sized Sculptures, Lucky Foods, Lion Dancing, and More!

Happy Year of the Rabbit! We were so happy to ring in the Lunar New Year with friends, family, fans, and customers again this year. From events to products to press mentions, we had fun every hop of the way. Here's a look back!

Art exhibition opening with Warren King

Artist Warren King in the Pearl River Mart gallery for his exhibition

We kicked off the season early with the opening reception of the incredible exhibition, OUR ROOTS RUN DEEP: Finding Home in Chinatown, by Warren King. Made only of cardboard and glue, his life-sized sculpture depict seemingly ordinary people in an extraordinary way. On view through April 23.

Lunar New Year Day lion dancing at SoHo

Lion dancers on a pedestal at SoHo Pearl River Mart surrounded by onlookers

After the annual Lunar New Year's Eve dinner hosted by Pearl River founders Mr. and Mrs. Chen, we lauded the first official day of the rabbit year with a raucous performance from longtime partners, the Wan Chi Ming Lion Dragon team.

Talking all things Lunar New Year with Cindy Hsu 

News anchor Cindy Hsu with Pearl River President Joanne Kwong at CBS studios

It's been a few years since we were last in the CBS studios with friend and legendary news anchor, Cindy Hsu, so returning this year was extra special! Many thanks also to NY1's In Focus and CGTN's Global Business for hosting our own Joanne Kwong.

Lions, lucky foods, and libations at Chelsea Market

Dishes from Pearl River mart 2023 LNY celebration

Our annual Lunar New Year extravaganza at Chelsea Market was as fun and festive as ever. In addition to Wan Chi Ming, this year featured the return of ribbon dancer Ling Tang and the debut of calligraphy demonstrations from Unlocked Chinese.

The menu included a slew of new food and beverage partners — Dickson's, Mokbar, Ayada, Jing Fong, Short Tang and Sons, Lady Wong, and Saigon Social — as well as those tried and true (Mao's Bao, Kimbap Lab, Tea and Milk, and Lunar Hard Seltzer). Thanks to all who participated and enjoyed the treats and performances with us!

Lunar New Year goodies

Togetherness Tray with lucky treats

What kind of Lunar New Year would it be without gifts and goodies? Of course we had our trusty Lunar New Year Friendship Box (updated with rabbit items naturally). We also launched a new Lucky Foods Carryout Box with togetherness tray, the second annual Pearl River Mart Foods Chili Box, The Woks of Life x Pearl River Mart Pantry Essentials Box, a slew of unique lucky red envelopes, and many a cute bunny product.

Super Saturday lion dancing at at SoHo

Joanne Kwong, Mr. and Mrs. Chen, lion dancers with Lunar New Year banners on Broadway in Soho 

We were honored to be the final stop on Wan Chi Ming's Super Saturday performance rounds on this penultimate day of the 15-day Lunar New Year celebration. A highlight was Mr. Chen swinging around the personalized flag the lion troupe made for us. A million thanks! 

Press shouts

Red happy year of the rabbit 2023 card

Much appreciation to all the publications and websites that profiled Pearl River and our products! Like these deep dives on Lunar New Year traditions:

Event listings:

And gift roundups:

Thanks again!

Keep up with all our art exhibitions, events, and new products by following us on Instagram and subscribing to our newsletter. From our family to yours, happy Year of the Rabbit!
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