Lunar New Year 2024 in Review: Food Photography, Mahjong Lessons, Flash Tattoos, and Fun
We had a rip-roaring good time ringing in the Year of the Dragon thanks to all the friends, family, fans, and customers who came out to celebrate with us. Here's a look back!
Food photography exhibition opening
It was such a pleasure to kick off the season with the opening of REUNION: Food as Culture, Community, and Coming Home. The exhibition features the beautiful work of six prominent AAPI food photographers and was curated by Christine Wong, cook, author, and Pearl River Mart creative manager. REUNION is on view in our Soho gallery through April 21.
Talking Lunar New Year with Cindy Hsu and NY1
Thanks to Lori Chung of NY1 for dropping by our Chelsea Market store and talking to Pearl River Mart President Joanne Kwong about how to celebrate Lunar New Year. And much appreciation to Cindy Hsu and CBS for welcoming Joanne back into the studio to chat about the Year of the Dragon and Lunar New Year customs throughout Asia.
Press shouts
Much appreciation to all the publications and websites that profiled Pearl River and our products, including The Strategist, CNN, Go Fug Yourself, Brit+Co, Hollywood Reporter, and Vice.
Lunar New Year Day lion dancing at Soho
The first day of Lunar New Year wouldn't be complete without a showstopping performance from longtime friends, the Wan Chi Ming Lion Dragon team.
We also welcomed tasting tables from vendor partners, Anna Ye Tea and Kimly Parc, who served up delicious Vietnamese tea and Korean latte.
Annual Chelsea Market Lunar New Year extravaganza
It was such a fun and festive afternoon at Chelsea Market with:
- Performances by ribbon dancers from the New York Chinese Cultural Center and the Wan Chi Ming Dragon and Lion team
- Food and drinks from Pearl River Mart Foods vendors Kimbap Lab, The Laksa Shop, Mao's Bao, and Tea and Milk; guests Bessou, Nom Wah, and Rice Blossoms; and neighbor Dickson's
- Activities from Michele Wong McSween, author of the Mandarin-language Gordon & Li Li books, and calligraphy teachers from the Chinese Children's Book Garden
- Mahjong lessons from friend Sokie Lee (pictured below) and Pearl River Mart Creative Manager Christine Wong
Year of the Dragon Partying at Ray's
We ended the season with by co-hosting a Lunar New Year happy hour at Ray's, a Lower East Side hotspot co-owned by dear friend and longtime customer, actor Justin Theroux. Cocktails, flash tattoos, and friends — can't ask for more!
From our family to yours, here's to a fortuitous Year of the Dragon!