Lion dancer in crowd at Pearl River Mart

Lunar New Year 2024: Festivities, Fashion, Gifts, and More

The Year of the Dragon is coming! Which means we have lots of fun stuff lined up.


Opening Reception for REUNION: Food as Culture, Community, and Coming Home (PAST)

Join us for the opening reception of our next art exhibition! Curated by chef, cookbook author, and photographer Christine Wong, REUNION features the gorgeous work of six renowned AAPI food photographers. Learn more and register for the opening reception

  • How much: Free
  • When: Thursday, Feb. 1, 2024, from 6 to 8 PM
  • Where: Pearl River Mart at SoHo 

Can't make the reception? No worries: REUNION is on view through April 21. 

Lunar New Year Day Lion Dancing (PAST)

Help us ring in Lunar New Year Day with cozy drinks and lion dancing. Starting at 4:30 enjoy exquisite tea from Anna Ye Tea and yummy Korean latte from KimlyParc. Then prepared to be wowed by a showstopping performance from the Wan Chi Ming Hung Gar lion and dragon dance team starting at 5 PM.

  • How much: Free
  • When: Thursday, Feb. 10, 2024, from 4:30 to 6 PM
  • Where: Pearl River Mart at SoHo 

Lunar New Year Annual Extravaganza (PAST)

Join us for our annual Lunar New Year extravaganza in Chelsea Market! It will be an afternoon full of festivities:

  • 3:30 to 4 PM: Ribbon dancing on the main concourse in front of Pearl River Mart
  • 4 to 4:30 PM: Lion dancing which will begin on the main concourse in front of Pearl River Mart and continue downstairs with a second performance in front of Pearl River Mart Foods. Either space provides a great view!
  • 4:30 to 7 PM: Food, drinks, and various fun activities  

More details coming soon! 

  • How much: Attendance is free but registration is appreciated. Food and drink available for purchase.
  • When: Saturday, Feb. 17, 2024, from 3:30 to 7 PM
  • Where: Chelsea Market

Pearl River Mart x Ray's Lunar New Year Party (PAST)

End the Lunar New Year season with a party at this Lower East Side hot spot co-owned by Pearl River Mart friend, Justin Theroux. (Fun fact: Justin's mother, Phyllis Grissim-Theroux, is an accomplished writer who has been using our black and red classic notebooks for decades!) More details coming soon.

  • How much: Free to attend. Drinks and food available for purchase.
  • When: Saturday, Feb. 24, 2024, from 5 PM to late
  • Where: Ray's


Winter Fashion for the Whole Family

Check out our latest clothing collection for something new for women, men, and kids.

  • How much: Various
  • When: While supplies last
  • Where: Full collection available online and in our Soho store. Selections available at our Chelsea Market and Tangram locations.

Year of the Dragon Friendship Box

Our newest Friendship Box is the perfect festive gift to wish someone a happy Lunar New Year. It includes treats to bring good fortune, cute dragon tems, lucky red money envelopes, the newest Chinese pocket almanac, and more.

Lucky Foods Box (SOLD OUT) and Togetherness Tray

Share the luck with our latest Lucky Foods Box, which is chock-full of auspicious treats. Consider pairing with a Togetherness Tray so you can share good fortune with guests.

  • How much: Starts at $38
  • When: While supplies last
  • Where: Lucky Foods Box available online. Togetherness Trays available online and in all our locations.

Lunar New Year Collection

Get everything you need for the Year of the Dragon! From figurines to decorations to toys, and more.

  • How much: Price varies
  • When: While supplies last
  • Where: Online and in our Soho, Chelsea Market, and Tangram locations.

Keep up with all things Lunar New Year by following us on Instagram or singing up for our weekly newsletter.

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